Naast ons interne onderzoek hebben wij het doelgroepen onderzoek gebruikt als basis voor onze Werknemersbelofte (Employer Value Proposition). Het heeft ons inzichten gegeven die wij hebben meegenomen in onze employer branding en recruitmentstrategie.”
Vishal Gainda
Recruiter
Why you use our target audience research?
For the best employer message
Acquire in-depth insights into your specific target audience, inside and out.
For a higher reach
Make sure you really know how to reach the target audience by knowing what is important to them.
For lower media costs
Use only effective media channels with the highest clicks and save on your media budget.
Demographic profile
All insights into the composition of the target audience, such as target audience size, male/female ratio, educational background, and regional distribution.
Media and communication profile
Complete understanding of the media behavior of a target audience such as orientation behavior, social media usage, general media behavior, and preferences for professional sites and events. Additionally, understanding of the communication preferences of the target audience, such as tone of voice, character traits, and types of communication channels (video vs. text).
Work Profile
Complete insight into what the target audience considers important in work and employer engagement as well as willingness to travel, passive/active job search ratio and work frustrations.
Competitive Profile
Understanding who the key labor market competitors are and how they profile themselves in the labor market such as understanding what USPs the competition uses.
The highest standards of research
The quality of our research is our number one priority. With everything we do, we observe the reliability and validity of our data. We do what we say and say what we do. Thus, we provide both applicable and reliable data.
These steps are followed during the research
Briefing session
All of our research is tailored. In the briefing session we determine exactly what the scope of the research will be. A Brandchart consultant helps to make choices based on best practices.
Research
By using a validated research method which combines surveying, interviewing and desk research, we ensure a reliable research setup with the correct sample size.
Analysis and reporting
Through our analysis model, a consultant provides a reliable translation of research data into insights. In addition, we translate insights into low-threshold, immediately usable reports.
Presentation
We always present the results of our research personally to clients. In this way, we can answer questions and place insights in even more context and help with their implementation.
Based on a critical intake, Brandchart is able to set up a qualitative and relevant research that takes into account the context of our organization."
Sophie Grandia
Employment Market Marketing Advisor at Achmea
Curious how target audience research can help your organization grow?
Gino Ammerlaan
Account Manager
Satisfied collaborations with:
