Employer brand research

You are starting to build the employer brand for your organization or have been working on it for some time. However, you don't know where you stand with your employer brand or what the success of the current strategy is.

Based on our employer branding research, you know how the labor market sees you as an employer and how you perform compared to your most important competitors.

Are you ready to make employer branding more insight driven?


For a smart employer brand

Use insights to build a successful employer value proposition (EVP) and become/stay an attractive employer.


To steer results

Image research maps the effects of employer branding campaigns. This makes campaigns manageable.


To support success

Use insights such as awareness and preference to show the organization what the success of the (current) strategy is.

Awareness and preference

In this part of the research we map out how well known the organization is and how much preference the organization enjoys as an employer among relevant target audiences.

Assisted and Open Association Profile

How does the labor market (both positively and negatively) associate the organization as an employer based on aided and unaided questions.

Competitive Profile

How does the labor market perceive the competitors (associations, awareness, and preference) and what are the differences with your own employer brand.

Satisfied collaborations with:

Curious to see how employer brand research can help your organization grow?

Gino Ammerlaan

Account Manager