Why you use our employer brand research
For a smart employer brand
Use insights to build a successful employer value proposition (EVP) and become/remain an attractive employer.
To steer results
The employer brand research maps the effects of employer branding campaigns. This makes campaigns manageable.
To support success
Use insights such as awareness and preference to show the organization the success of the (current) strategy.
Familiarity and preference
In this part of the research we map out how well known the organization is and how much preference the organization enjoys as an employer among relevant target audience.
Helped and Open Association Profile
What work employer characteristics does the labor market associate with the organization as an employer, based on a prompted and unprompted inquiry (both positively and negatively)?
Competitive Profile
How does the labor market perceive competitors (associations, awareness and preference) and where are the differences with its own employer brand?
These steps are followed during the research
Briefing session
All of our research is tailored. In the briefing session we determine exactly what the scope of the research will be. A Brandchart consultant helps to make choices based on best practices.
Research
By using a validated research method which combines surveying, interviewing and desk research, we ensure a reliable research setup with the correct sample size.
Analysis and reporting
Through our analysis model, a consultant provides a reliable translation of research data into insights. In addition, we translate insights into low-threshold, immediately usable reports.
Presentation
We always present the results of our research personally to clients. In this way, we can answer questions and place insights in even more context and help with their implementation.
Satisfied collaborations with
Curious to see how employer brand research can help your organization grow?
Gino Ammerlaan
Account Manager