Why you use our employer brand research?
For a smart employer brand
Use insights to build a successful employer value proposition (EVP) and become/stay an attractive employer.
To steer results
Image research maps the effects of employer branding campaigns. This makes campaigns manageable.
To support success
Use insights such as awareness and preference to show the organization what the success of the (current) strategy is.
Awareness and preference
In this part of the research we map out how well known the organization is and how much preference the organization enjoys as an employer among relevant target audiences.
Assisted and Open Association Profile
How does the labor market (both positively and negatively) associate the organization as an employer based on aided and unaided questions.
How does the labor market perceive the competitors (associations, awareness, and preference) and what are the differences with your own employer brand.
These steps are followed during the research
All of our research is tailored. In the briefing session we determine exactly what the scope of the research will be. A Brandchart consultant helps to make choices based on best practices.
Through a validated research method that includes the combination of surveying, interviewing and desk research, we ensure a reliable research design with an appropriate sample size.
Analysis and reporting
Thanks to our analysis model, a consultant provides a reliable translation of research data into insights. We also translate insights into approachable, immediately usable reports.
We always present the results of our studies in person to our clients. This allows us to answer questions, put insights into context and advise with the application of the insights.
Satisfied collaborations with:
Curious to see how employer brand research can help your organization grow?