Employer marketing scan

As an organization, you feel the need to do more with employer marketing.

The field is so broad (employer branding, target audience marketing, job marketing, etc.) that you don't know where to start.

With the Employer Marketing Scan from Brandchart, you get in-depth insight into where you are now, where you should be, and how to get there. Insights that you can use to start building a successful employer marketing strategy right away.

Clear analyses

The employer marketing scan provides you with a clear picture of where you are, where you need to go and how to get there.

Pragmatic approach plan

As a result, the scan provides you with an approachable plan of action that you can apply immediately.

Quick insights

Thanks to our pragmatic approach, the scan quickly delivers insights to take the first steps immediately.

The start

We always start an Employer Marketing Scan with an intake session. During this intake we explain how we approach an Employer Marketing Scan. We also agree on who does what and when. After the intake we start with the scan process.

The process

Within the Employer Marketing Scan, we use three research methods.

  1. Desk research; Examining various documents to assess where the organization stands and where it should go in terms of the various components of the Employer Marketing Model.
  2. Interviews with various stakeholders for deeper insights.
  3. Surveys to provide insight into the candidate experience.

The result

As a result of the entire process, we deliver an accessible report. The client can start working with this immediately. In the report we clearly describe where the organization stands, where it needs to go and how to get there with a concrete plan of action.

Satisfied collaborations with:

Ready for the boost your organization deserves?

Gino Ammerlaan

Account Manager