Why do you want to use the Employer Brand Designer©?
For a rock-solid employer brand
Through our successful method, together we build a rock-solid employer brand.
The best results in less time
Our experience enables us to work with you to establish employer branding in a short period of time.
To preserve acquired knowledge
We ensure that knowledge about your employer brand is secured within your organization.
What started as a participation in the Graspr Imago quickly turned into a partnership. The match? A shared ambition to really elevate recruitment marketing and employer branding to a higher level and the need to approach this practically and thoughtfully.''
Lotte van Santen
Senior Employer Branding Manager at Municipality of Rotterdam
We always start an Employer Brand Design© project together. We don't just create an employer branding strategy for an organization, we always do this together. Following the kick-off session you receive an efficient project plan from the consultant who is your contact person for the project.
Internal market research
Employer branding always starts internally, which is why we start with an internal brand research. Within this internal brand research we use various methods (surveys, interviews, desk research) to get a picture of the (desired) employer brand of the organization. As a basis we use our Brandchart EVP model to gain insight into the situation.
External brand research
How the external labor market views the organization's current employer brand is also important, which is why within the external brand research we look at how the labor market perceives the organization's employer brand (familiarity, preference and associations), as well as how the employer brand of labor market competitors is viewed.
In the final step, we use all the input from the previous steps to come up with an Employee Value Proposition (EVP). Through our powerful workshop process, we arrive at a realistic and distinctive EVP in a short period of time. We also create an internal and external communication plan (based on our own intelligence database regarding the orientation and media behavior of target groups) to activate the EVP immediately. Of course we document everything carefully, so you can continue to work on the employer brand now and in the future.
Ready to make employer branding work for your organization?